The Most Powerful Way to Sell or Grow Anything

Here are a few thoughts for all of you organizations, businesses, associations, churches, entrepreneurs and leaders trying to grow... The most powerful way to sell or grow anything, is through RELATIONSHIPS. Studies by RoperASW - the venerable global marketing research firm - show that personal RELATIONSHIPS outperform "advertising" in almost every life decision with few exceptions. And the most valuable RELATIONSHIPS you can have are with the 10% of people in our country who are the MOST ACTIVE in their LOCAL COMMUNITIES. Again, studies by Roper have shown that "one American in ten tells the other nine how to vote, where to eat, and what to buy". They are not the most affluent 10% and they're not the best educated 10%. "They are, however, the 10% of Americans most engaged in their LOCAL COMMUNITIES... and they wield a huge amount of influence within those communities" (The Influentials, Free Press, link below). Roper calls this group "The Influentials". We call them "Peoplemovers", and to be most successful at the lowest cost, you need to know who they are, connect with them and build strong relationships with them. "Peoplemovers" are the ones who will BEST connect you, your message, your cause, your product or your service to the rest of the world through THEIR MANY RELATIONSHIPS. Finally, in order to build RELATIONSHIPS with this group, an organization needs to help support and engage them in what matters most to them: BUILDING HEALTHY COMMUNITIES. These are some of the concepts behind Peoplemovers.com. First, to create a comprehensive online platform (Community 2.0) for your organization to build stronger RELATIONSHIPS with the people and organizations that are already connected to you (your employees, volunteers, donors, customers, suppliers, students, voters, etc) AS you work together to build healthy communities around you. In the process, you will give the "Peoplemovers" in your group an opportunity to engage more powerfully on your behalf and they'll appreciate it! Second, to grow your organization or business through the RELATIONSHIPS of your Peoplemovers as they care, connect, communicate, cooperate, do commerce and celebrate with other people and organizations through Peoplemovers.com, The Peoplemovers Network, Facebook, LinkedIn and all the other places they meet online and - especially - in real life. It can be expensive to try to get your message noticed by the whole population . . . especially with people having so many more options to simply "tune out" (few people really enjoy being bombarded with advertisements). It is much more effective to focus on building RELATIONSHIPS with the people who are most influential in your market; the "Peoplemovers" who are engaged in building stronger, healthy communities. The dividends from building these RELATIONSHIPS will be numerous and long-lasting for you, your organization or business, your local community and the world. Besides, who would complain about having a better world? Get to know your local "Peoplemovers" . . . they can be the most valuable people you'll ever meet. Fortunately, we've made it easier for you as chances are pretty good that the people you meet here on Peoplemovers.com and The Peoplemovers Network are the "Peoplemovers" you want to know! Peace, Keith Zendler CEO - Peoplemovers.com PS - If you'd like to get more info or study this in greater depth, I highly recommend "The Influentials" by Ed Kelley and Jon Berry, both highest level executives of RoperASW. Here's the link: http://www.amazon.com/Influentials-Ameri ...