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In Q&A: Keith Zendler on Detroit's Tipping Point, TIME magazine interviews serial entrepreneur Zendler about his newly launched Peoplemovers.com. It's a free social media venture designed to serve as a kind of Facebook for governments, non-profits, foundations, service clubs, block clubs, school districts, churches, mosques, temples, etc.
Q: What is Peoplemovers.com and why is it needed?
A: This is the next generation of social media. It's great that Facebook and Twitter connects you to everyone you ever knew in the world and family members. But there is still a need for a place where leaders, organizations and the people they serve can connect to each other while working for a greater purpose. If you take all of the issues and challenges we've got out there, in one way or another I think it all boils down to having a “healthy” or strong community. That's what's been fractured here in Detroit and around the world, mainly because we've become so isolated from each other over the years. The idea behind Peoplemovers.com is to create a network where leaders and their organizations can connect, engage and work together to impact their communities. That's something you can believe in no matter what your faith or your politics. The key is to give people and organizations a tool that makes connecting and cooperating easy to do.
Q: What does this provide groups like the City of Detroit?
A: For leaders, it allows them to engage, mobilize and tighten up the smaller communities they already have. And they can do it in cooperation with other organizations and other communities. This way, they are all strengthened. When it comes to cities, it means that every neighborhood association, block club, business, non-profit, school, house of worship and every person can be directly connected to city hall AND EACH OTHER.